a)
The music magazine titles available at this newsstand tended to be of Pop, Rock, Indie/alternative, and Rhythm genres of music, for example Kerrang, Nme, mojo etc. These titles were being displayed together one section of the newsstand on the bottom two rows. The way they had been displayed was in such a way that half of the magazine, was covered by the next magazine, yet you could still clearly see and identify the Mastheads of each magazine was something i noticed. one of the reasons why it is laid out like this is so that customers can find the magazine they are looking for better, making it easier for them to. also, most of the cover-lines and teasers are placed on the left third
of each magazine as well so that you could see what the issue of the magazine would be about in general. The images for most of the magazines were medium close ups of artists who would feature in that magazine, and most of these tended to be edited so that it appeared that the image was layered on top of the title, or the other way around ("Mojo" magazine, "Music" magazine etc) Additionally, i noticed that each of the magazines had their own house styles, and colour themes, especially "Kerrang" as it was a special edition issue.
b)
Some of the main distribution methods include: sale or return, using distribution networks, publishers, freemiums, and subscriptions as a way of distributing their magazines successfully, so that they can be published widely.
Publishers are institutions that produce the magazines. They control the editorial content and design of the magazine, as well as managing relationships with advertisers who bring in between 40-100% of the revenue. Circulation figures help publishers to plan how many issues to produce and distribute. Each publisher then uses a network of distributors (distribution networks) who manage the flow of magazines from the printer to the final newsstand where the magazines are sold. Every magazine uses these two basic methods of distribution in order to get their products on the shelves of newsstands and sold to the public.
There is then the secondary methods of distribution which magazines use. Sale or return is a system used by magazines where by there would be a certain amount of copies of a magazine which are expected to sell, and any copies which do not sell are returned to the distributor, with no cost to the retailer. This benefits the retailers as there is no risk or wastage involved in the process, and this would be one of the reasons as to why many shops/newsagents agree to placing various magazines in their shops. Another increasingly popular method is giving out free issues (freemiums) as a way of distribution. These are typically given out at stations, or in other busy public locations, and because these magazines are free, they make all of their money from advertising, Regular readers particularly in niche publications, may wish to subscribe to a number of issues, whether it be postal or electronic (subscriptions). This type of distribution makes it easier for the audience, and ensures a regular core readership for the magazine.
There are also the other methods of distribution, or the tertiary methods. Institutions use Electronic brand extensions, Ezines, and Apps. Many magazines now have smartphone or apple apps, with some or all of the content available in the hard copy of the magazine. These may be linked via a QR code on the front cover of the magazine. Magazines use Electronic Brand Extensions as well extending their brand with an online presence, for example on social networking sites such as instagram, Facebook, twitter, etc. They may use trends on twitter, Facebook groups as a way of distribution, when extending their brand. Some may also use Ezines. These are slightly different from magazine websites, in that they are a virtual online magazine with similar features; being able to turn pages, adverts, page numbers etc. For music magazines "RWD" is a good example, demonstrating a magazine which uses Ezines. Ezines are usually free, and they will have electronic features such as video clips and hyperlinks.
Some of the main distribution methods include: sale or return, using distribution networks, publishers, freemiums, and subscriptions as a way of distributing their magazines successfully, so that they can be published widely.
Publishers are institutions that produce the magazines. They control the editorial content and design of the magazine, as well as managing relationships with advertisers who bring in between 40-100% of the revenue. Circulation figures help publishers to plan how many issues to produce and distribute. Each publisher then uses a network of distributors (distribution networks) who manage the flow of magazines from the printer to the final newsstand where the magazines are sold. Every magazine uses these two basic methods of distribution in order to get their products on the shelves of newsstands and sold to the public.
There is then the secondary methods of distribution which magazines use. Sale or return is a system used by magazines where by there would be a certain amount of copies of a magazine which are expected to sell, and any copies which do not sell are returned to the distributor, with no cost to the retailer. This benefits the retailers as there is no risk or wastage involved in the process, and this would be one of the reasons as to why many shops/newsagents agree to placing various magazines in their shops. Another increasingly popular method is giving out free issues (freemiums) as a way of distribution. These are typically given out at stations, or in other busy public locations, and because these magazines are free, they make all of their money from advertising, Regular readers particularly in niche publications, may wish to subscribe to a number of issues, whether it be postal or electronic (subscriptions). This type of distribution makes it easier for the audience, and ensures a regular core readership for the magazine.
There are also the other methods of distribution, or the tertiary methods. Institutions use Electronic brand extensions, Ezines, and Apps. Many magazines now have smartphone or apple apps, with some or all of the content available in the hard copy of the magazine. These may be linked via a QR code on the front cover of the magazine. Magazines use Electronic Brand Extensions as well extending their brand with an online presence, for example on social networking sites such as instagram, Facebook, twitter, etc. They may use trends on twitter, Facebook groups as a way of distribution, when extending their brand. Some may also use Ezines. These are slightly different from magazine websites, in that they are a virtual online magazine with similar features; being able to turn pages, adverts, page numbers etc. For music magazines "RWD" is a good example, demonstrating a magazine which uses Ezines. Ezines are usually free, and they will have electronic features such as video clips and hyperlinks.
Overall your blog has most of the tasks posted and what is here has some lovely detail. You show creativity and a good understanding of the layout and how to use your case studies with your college magazine. You have also shown creative use of photoshop and good reflections on what you have done so far.
ReplyDeleteAreas to improve/add: embed your production schedule, see comments on case studies and consider adding (plus actual media kits?). Then add your presentation and your drafts, layouts, ideas and developments. Also start posting more regularly, you don't have to wait until everything is complete, post work in progress, what you learn and do in lessons etc..
Amy